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Design's Value to Business

In an article published by the Danish Design Centre, Lise Vejse Klint discusses the value of applying a design process to address complex, global issues, typically non-design situations:
...designers are to a great degree familiar with the idea of solving problems based upon underlying values, such as economics, feasibility, sustainability, production conditions, user experience...and ethics.
I guess the usual people who work on issues like this base their solutions on other criteria?






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