Don't drink and design!
New Product innovation taken to extremes? From Metafilter, comes this lovely little article about a new product that's been developed in the UK. The SUV owner's perfect accessory, Spray On Mud.Like many of the best ideas, spray-on mud was dreamed up over a couple of drinks down at the local. "We were in the pub talking about how people drive these huge, pristine vehicles around cities and never have any intention of going near the countryside," said Colin Dowse, a business consultant in Shropshire who markets the product.
"With spray-on mud, they can make it look like they've been off-road instead of just driving to the shops and back."
According to Mr Dowse, sales of the product, which retails at £7.95 a bottle, are going well, particularly in America and in London. "If they want an authentic look, there's not a lot else they can do. There's not a lot of mud in Chelsea," he said.
According to the company's website, spray-on mud can help give your friends, family and neighbours the impression you've just come back from a day's shooting, fishing or visiting friends who live on a farm; anything but driving around in town all day or visiting an out-of-town retail park.
Conceived over a beer? Selling successfully in the UK and US? Oy! Here's mud in your eye!
