Why build when you can buy?
Today's news reports that the Haier Group, China's leading appliance maker has put in a bid for Maytag.Haier's global ambitions would be boosted by adding Maytag, which also makes Hoover vacuums and Amana and Jenn-Air appliances. Maytag has fallen on tough times amid rising raw material costs and competition from lower-cost makers.
Why build a brand when you can buy it? Read full article here.Analysts said Haier would be quickly buying brand recognition. "Chinese companies don't have brand equity outside of China," said a Tokyo-based analyst who declined to be identified.
"To build that themselves, in the same way the Toyotas of the world do it, is pretty hard. It's the intangible assets they're buying.