Adidas buys Reebok - Will they outdo Nike?
Today's news has the latest on the merger between two global brands - Adidas and Reebok. While this article discusses the challenges in keeping two distinct brand identities separate, there's some interesting predictions being made about the future for Nike.The complementary strengths of the two brands in different geographic locations and consumer segments will provide a significant opportunity for value growth.
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With the purchase of Reebok, Adidas will close the distance with its arch-enemy and world leader Nike. According to expert estimates, Nike currently dominates around 30 percent of the world market. Adidas and Reebok put together will control around 20 percent.
