Harajuku introduces RFID-based "Physical Bookmarking"
NTT DoCoMo and the mobile marketing company TechFarm have partnered with URAHARA.ORG to launch a system called "Town Pocket". 153 Harajuku shops will install a RFID reader device allowing customers using a phone or wallet to bookmark the store. Personally I'm sticking to collecting the old business card to avoid the onslaught of the inevitable sms spam that will surely follow.
via engadget : orginal source japan.cnet.com