Red Dot Automobile Trend Reprort
A quick trend spot at reddot online:
...It has to fulfil the user�s wish to identify with their vehicle as well as their need for differentiation and individualisation, because a car is much more than a means of transport - it is also a status symbol and reflects the �mobile part� of the attitude to life.
Well ya, and they also kill a lot of people and spew a ton of exhaust into the environment, but we'll leave that alone on a Friday afternoon. Read the thing here.