Superdawg
Chicago is known for its style of pizza, but it doesn't get nearly enough credit for its hotdogs. A typical Chicago dog includes: a hotdog, slice of pickle, wedges of tomatoes, neon green relish, chopped onions, hot peppers, celery salt, mustard, and a bun with poppy seeds. It eats like a meal.
A couple of weekends ago I came across Superdawg. Superdawg is what happens when you marry an awesome product (Chicago dogs) with an awesome experience. Argyle everywhere. A sentient hotdog wearing a Tarzan outfit. French fries cut in such a way that they absorb ketchup. A box that doesn't call itself a box but "a lounge".
You have to love when a product embraces what it truly is and then goes all the way with it.