Douglas Rushkoff gives it away
Rushkoff will be posting 10 tidbits from his upcoming book, "Get Back In The Box: Innovation from the Inside Out" on his blog. Here's a taste from the first one:
The longevity and prosperity of any enterprise depends most on its participants' ability to maintain the wellspring of innovation. And the way to do this is to remember that you are always the source of your own best ideas. The most successful businesses for the next century will turn out to have been based not on infinitely repeatable Harvard Business School lesson plans, but on a combination of competence and passion. Dissecting an enterprise after the fact to see what made it work is akin to conducting on autopsy on a person to see what made him live. The very pursuit is symptomatic of the highly fragmented approach to business we're leaving behind.
[via boingboing]