Allan Chochinov is a partner of Core77, where he serves as the editor-in-chief of Core77.com, and strategist for Coroflot.com and DesignDirectory.com. In addition to his editorial work, he produces design events and competitions, and coordinates content partnerships. Prior to Core77, his consulting work specialized in product design, design strategy, and writing. He has enjoyed working on design projects in the medical and diagnostic fields, as well as in consumer products and workplace systems. (Johnson & Johnson, Herman Miller, Federal Express, Kodak, A.C. Nielsen, Oral-B, Crunch Fitness and others.) He is associate professor at New York's Pratt Institute, where he teaches two courses in the graduate I.D. department. He has received awards from I.D. Magazine, Communication Arts, The Art Directors Club and The One Club, and has been named on numerous design and utility patents.