Diego Rodriguez leads IDEO’s strategic business design efforts, working with senior executives from industry and government to create organic growth via innovation.
Diego is also an Associate Consulting Professor at Stanford’s Hasso Plattner Institute of Design. He serves on the school’s Board of Directors.
He speaks and publishes frequently on the value of design thinking and innovation to business and design audiences around the world. Diego is a columnist for BusinessWeek Online, and Fast Company calls his blog Metacool “…a must-read for anyone who wants to incorporate design thinking into their work.”
Prior to IDEO he held positions at HP, Nissan, and Intuit. He earned undergraduate engineering and humanities degrees at Stanford, and a MBA from Harvard.