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Jeneanne Rae
Co-founder, Peer Insight
Co-founder, Peer Insight
Business Week magazine named Jeneanne Rae one of its "Best Leaders of the Year" in 2006 for her work as a coach to senior executives who want to drive systemic innovation within their organizations. She is President and Co-Founder of Peer Insight, a research and consulting firm focused on the management of innovation and customer experience design.
For well over a decade, Jeneanne has worked to help put design on the map as a business process. Collaborating with faculty from Harvard Business School, Jeneanne helped organize the first design-led innovation projects for students in the early 90's while also providing fodder for numerous published notes and case studies featuring design problems. She wrote a business column, "The Other Side of the Coin," for IDSA's Innovation magazine for four years. As a member of the senior management team of IDEO from 1994-2001, she led the firm to new business models, new types of corporate relationships, and new practice areas while working on a range of programs in industries as diverse as consumer electronics, transportation, medical, consumer products, and media.
In addition to consulting and speaking, Jeneanne writes regularly for Business Week's online Innovation channel and teaches her own MBA class, "Developing New Products and Services," as an adjunct marketing professor at Georgetown University's McDonough School of Business.
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Co-founder, Peer Insight
www.peerinsight.com