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Robyn Waters
Founder, RW Trend
Founder, RW Trend
Robyn Waters is founder and president of RW Trend, LLC, a trend consulting company based in Minneapolis, MN. She brings over twenty five years of experience tracking and translating trends into sales and profit to this venture. Most recently, Robyn was Vice President of Trend, Design and Product Development for Target, a $48 billion upscale discount store based in Minneapolis. Under her direction the trend and design team traveled the world tracking and translating trends into unique product designs that enhanced Target's upscale brand image of "Expect More, Pay Less." One of Robyn's core values is the belief that good taste and great design don't have to be expensive.
Robyn is the author of the book The Trendmaster's Guide: Get A Jump on What Your Customer Wants Next, a practical and fun handbook designed to simplify and demystify the art of trend tracking. Each letter offers an insight into navigating the unknown and a helpful hint to prepare you for what's next. She's also a contributor to The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable, an "unprecedented collaboration of 33 of the world's smartest business thinkers." Her second book on the subject of trend is slated for release October 2006 from the Portfolio division of Penguin USA.
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Founder, RW Trend
www.rwtrend.com