12.5” Lufkin Gear Drive Professional Measuring Wheel
Sundberg-Ferar | Product Innovation Studio
Lufkin, an Apex Tools Brand
Apex Tool Company, one of the first measuring device companies in the United States, invited Sundberg-Ferar to take their precision engineered measuring tools and create a new and visual brad language and innovate on ergonomic factors for a new family of measuring products.
The first product in the family to hit store shelves is the 12.5” Lufkin Gear Drive Professional Measuring Wheel which provides precise linear measurements for long distances over uneven terrain. The SF design team focused on enhancing the ergonomics of the textured grip improving handling and user control. When the user is finished with a job it is now much easier to locate the bright Lufkin High Viz orange colored tool in both landscape and urban environments. When you are ready to break down and stow the tool the wheel’s breakaway joint is located for maximum compactibility and easy storage in cars, trucks and storage bins.
brand, Concept, Concept and Product Development, Design Research, Engineering, Ergonomics, Graphical User Interface, Ideation, Industrial Design, Innovation Strategy, Model Making, packaging, Prototyping, User Expereince, UX & UI, visual brand language, Visualization