Sundberg-Ferar | Product Innovation Studio
Wolverine asked Sundberg-Ferar to redesign their flagship comfort technology, DuraShocks®. This technology features two compression pads that are located in the heel and forefoot. As a system they deliver shock absorption and return energy, providing the feel of an athletic shoe while maintaining the power and integrity of a work boot.
SF provided assistance through concept exploration, concept refinement, 3D data creation and physical prototypes for use in the factory and as a sales tool.
Athletic Footwear, Boot, Boots, Camping, clothing design, comfort, compression, Construction, Design Research, Engineering, Ergonomics, footprint, footware, Footwear Design, Gear, Graphical User Interface, Industrial Design, Innovation Strategy, Model Making, packaging, safety, safety gear, Shock Absorbent, Shoe Design, sporting goods, technology, work boots