RYDE Taxi Tablet System
The riding experience in a New York City yellow cab is getting high-tech. The industrial design team at Bluemap Design collaborate with Curb Mobility to create RYDE, a new passenger-facing tablet system that gives riders an interactive experience to make commutes more enjoyable.
Our research indicated that the old design has a small and bulky screen mounted low on the back of the driver/rider partition. Customers often have hard time seeing what is on the screen because of the awkward position. They also complain about the sound quality. The number one request from the customers were to have a USB port to charge their phones. With that in mind we design the new unit with an integrated 10-inch tablet, a pair of hi-quality speakers and a USB port for charging. The design is sleek and slim with an angled screen mounted at eye level. The customers are now presented with a modern tablet interface. RYDE support a variety of third-party apps, including an successor to the current Taxi TV media platform. The RYDE system unlocks new possibilities for brands and advertisers while introducing passengers to a new generation of in-cab entertainment.
Curb, dash, Engineeing development, Industrial Design, mobile payment system, payment system, Payment terminal, Ryde, tablet, Taxi, Taxi payment system