Organic Choice Teas
Choice Organic Teas, and Packaging Design magazine invited us to participate in a competition to re-design their tea boxes for their cornerstone brand of teas. We started with in-depth consumer testing and competitive market research to determine where there may be some potential for growth. We proposed developing more in-depth content for the packs, to offer consumers more that a great package design to fall in love with. By using subtle embossing and playful variety colors, we helped Choice realize the great potential that package re-fresh can bring to their products.
Beverage Packaging, Box, color & material, contest, fresh, Packag Design, tea