Designing the UK's Waterways
Canal & River Trust
Kinneir Dufort and The Canal & River Trust worked together to bring to life their new brand proposition. Through creating new signage and wayfinding, we brought these to towpaths in Birmingham and London for a 2016 launch.
Challenges included increasing brand awareness, donations and volunteer numbers. To do so, we had design considerations such as being more theatrical, bold and effective.
Our in-house teams designed and created prototypes of the designs, then went on to install these across the UK.
Following the success, the project will launch across multiple sites in summer 2017.