Pyrex Kitchen Tools
When iconic Pyrex decided to enter the crowded market for kitchen gadgets, they were intent on creating products that would inspire confidence in the kitchen.
Because nothing inspires confidence like success, we knew that it would be key to make each tool function optimally. To that end, we abandoned the idea that each tool should have an identical handle. While that would lower tooling costs and solidify the brand language, it would sacrifice ergonomic considerations. Instead, each tool's shape, size, and weight were developed in accordance with the movement required of it — be it scooping, pushing, or squeezing.
branding, Consumer Products, grater, opener, pyrex, teams design