Core77

Ebay Ad at the Moscova Stop

Not really part of the design festival, but still a very interesting installation (even though it was advertising) was the transformation that Ebay Italy was doing to the Moscova underground station (one of the Metro stations in the busy Brera district). The complete platform got turned into one huge blackboard, showing hundreds of current ebay ads. Printed like paper notes on a massive pin board, the individual ads featured a QR code, enabling people to instantly access the respective ad on ebay online. So you can go second hand shopping while waiting for the metro.
Ebay

Design: Ebay Italy