
This Ethiopian company pumps out a variety of shoes in bright styles, almost always using hand-spun-and-loomed organic Abyssinian cotton and recycled car tire soles. Its styles are inspired by footwear of "the original sole rebels" who fought off colonizing forces. The eco-friendly aspects are nice, but the company's real bid for righteousness is in striving to be a successful, Africa-based venture that creates jobs, not sympathy.
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