DESIGN BRIEF
The impact of our exponentially escalating consumer culture on the environment has blossomed into a widespread and heavily discussed global concern. As the creators and innovators of the objects of consumption, designers have a great potential to influence, shape, and even redirect these trends.
"Light Objects" asks participants to submit design concepts that are thoughtful, forward-looking, elegant and environmentally beneficial. Designers are encouraged to go farther than making their entries 'sustainable' or merely reducing the negative impact that production or use of an object has on the environment. Entries should push the concept of lightness in every way, from material selection and reduction to objects that actively improve our environment through use. The idea of "light objects" creates new opportunities for sustainable innovation in the future.
Dassault Systèmes will be awarding US$9000 in prize money for the winning entries. In addition, experts from Dassault Systèmes will realize the winning entries using a variety of computer 3D modeling software packages, including CATIA for design and ENOVIA for specific Eco-Design practices (material tracking, extensive sourcing, regulatory compliance). The results will be displayed as part of Dassault Systèmes' participation in the "Changer d'ère" ("Era of Light Objects") exhibition. This show, to be held in Paris, Cité des Sciences et de l'Industrie, begins October 17, 2006, and runs for 10 months. Among its numerous and ambitious goals, it will propose innovative alternatives to our life styles, from mass consumer society to environmentally responsible consumers. Winners will be featured extensively on various web sites and in promotional materials.