This week Kia Motors opened their Californian design studio in Irvine, with ex-GM'er Tom Kearns as chief designer. Here's a link to an interview with Kearns, the man who penned Kia's Kue concept. Excerpt below.
Q: Other car companies rely on heritage, tradition and history to influence future designs. What are the advantages and disadvantages of designing for relatively new car company?
A: One is that you have, as you say, a clean sheet of paper, and we can chart our own path from day one. I can guarantee you that a lot of designers at BMW, Audi or some of the other established brands with lots of history would love to have that. They're sort of handcuffed....
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