- Product developers don't necessarily investigate how people use things in the real world.Of course, reading the bullet points alone won't do you (and the consumers you design for) nearly as much good as reading the entire article, here.
- Consumers aren't demanding the right things.
- Feature creep has reached epidemic level.
- Novelty is masquerading as good design.
- So why buy a briefcase from a knife maker?
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http://www.fastcompany.com/magazine/83/mod_behar.html