In good company with another famed site's relaunch this week (gratuitous use of the word "beta" on that one--unless it's the word-of-the-day), IDEO has revamped their online presence in the first overall site overhaul in 7 years. Led by core-fave Valerie Casey, the site plasters up its wares not unlike the post-it note sessions it's famous for. Indeed, comments Casey,
For me, the greatest achievement of the new IDEO.com is that it really manifests IDEO's culture--transparent, messy, highly creative. We are a family of observers and collaborators, builders and storytellers. For us, the site represents an opportunity area that we call 'networked culture,' by connecting people to content and each other in a dynamic way that builds communities, culture, and capabilities both online and offline.
There's a ton to explore here: The Focus pages take IDEO's areas of expertise and mix in proprietary content with links to outside resources; IDEO To Go is a tool for visitors to compile a customized information packet; the Culture section is fed continuously by the firm's 550 people (Yowza!) with observations and insights--check out Blinks.
Finally, be sure to take a wander through the now-rendered-prosaic Featured Work section. Easy nav, great slideshows, and a dashboard stat line that makes us feel a bit better about how many conference calls we indulge in.
Bonus: Take a peak at the firm's sweet 1996 homepage background tile below--a nice technical drawing riff on Paul Rand's logo. (In those days, you got to choose between "shocked" and "basic" versions of the site.)