Like "compelling," "sexy," "engaging," or "authentic," vibrancy is the new best friend of marketers who are constantly on the search for attributes that are not trivial, not overused, and that appear to originate from some remote outside-of-marketing-jargon universe where the language is still compelling, sexy, engaging, authentic and -- yes, vibrant.Of coincidental note, we just arrived in Southern California this afternoon for a seminar at Toyota's Calty Design Research center, where the press kit names one of the cornerstones of the Toyota Design Philosophy as Vibrant Clarity. And it turns out they've been doing so for quite a while now Maybe that's why they're crushing GM? Exceptional buzzword prediction skillz?
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