As proud as BMW is of the exterior design, which includes handles for enhanced portability and a streamlined brushed-aluminum exterior, [BMW exec] Bernstein said they were also pleased to have some influence over the interior design of the Z series, an opportunity as designers they don't always have. "You really want to holistically design the whole product from the inside out and we really got to do that," said Bernstein, resulting in a modular design unlike most traditional PC interiors that features plug-and-play components and minimal cabling. "We'd like to thank HP for such a commitment to the full execution of real design."Check out the video: via it business
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They can hardly announce modular interiors as a breakthrough for computing when Mac Pro's have been out for 5+ years.
The design is hardly exciting or groundbreaking either - for a BMW designed box. Yes, it was not intended to be fashionable, but there is fashionable and there is visually stimulating, this is neither.
Let's just hope it works like a BMW.