It looks like Burger King is going for a new look and new experience when it comes to the interior of their restaurants. They are adding new interiors to try to break into the sit down category like Panera and Starbucks. It is an interesting concept but I don't really know if it will work. I rarely eat fast food and I do not know if a new interior will make me want to visit it more. In order for this to work I would think they would have to change the menu as well and add guilt free items, or if they already exist then they would need to have a major PR campaign around them to change their perception. What are your thoughts??>>Read and Reply
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