As the deadline for The Impossible Project approaches (1 million seconds remain at time of writing), and the last of the old film goes on sale, you're being invited to submit a Polaroid picture that attempts to visualize Edwin Land's striking statement: "Don't undertake a project unless it is manifestly important and nearly impossible." If you win, your fifteen seconds of fame will include the chance to have your image displayed on a billboard in Times Square. Deadline is December 20 at 12pm CET (so you best get to shaking it).
In light of this upcoming deadline, we couldn't help but think that Mr. Land could easily be added to the roster of any given design conference. To us, his proposal sounds like the subtext for a worthwhile workshop. Putting a one-year time limit on the research and redesign of something would be an interesting challenge. But to publicly declare your intentions is quite another. If this criteria were applied to all design projects, would it increase the opportunity for collaboration, transparency and accountability? For The Impossible Project, the proof is in the picture.
P.S. We're hoping to find this or this under our tree this year.
Images via ImpossibleUSA