Image: "Eames Hack". The University of the Arts
Students: Jared Delorenzo, Tim Peet, Alexandra Temple Powell, Tom Reynolds, Alie Thomer, and Andrew McCandlish.
We wanted to remind you that the opening of TechnoCRAFT: Hackers, Modders, Fabbers, Tweakers and Design in the Age of Individuality is right around the corner. Curated by Yves Behar, this new exhibition explores the disappearance of the border between the designer and the consumer. The exhibited designers span many continents and decades, including Max Lamb, Enzo Mari, 5.5 Designers, Studio Makkink and Bey, Martino Gamper, and more.
The show opens on Friday, July 9th and closes on October 3rd. Get your opening party tickets here.
The show is organized into six subthemes: Crowdsourcing, Platforms, Blueprints, Hacks, Incompletes, and Modules.
Crowdsourcing mines the collective talent of the community to develop new design solutions. From product generation to the voting process, Crowdsourcing puts the decision-making power in the hands of the masses. One participant in the exhibition, Threadless, is an online apparel store that solicits consumers to design and vote for new t-shirts each week.
Platforms consist of designers creating open, software-based platforms, that provide the tools for individuals to create and/or customize their own unique products. From shoes to t-shirts to fantastic creatures, platforms make it easy for individuals of all skill levels to take on the role of designer. PUMA's Mongolian Barbeque is an iconic example of this theme.
Blueprints act as ideas that can be given away or sold, putting the power to create in the hands of the consumer. Rather than create and sell a finished product, designers sell or give away instructions so that anyone can create/recreate the design in their own way. Autoprogettazione (or "self design") is Enzo Mari's collection of designs for furniture you can make yourself. Originally exhibited in 1974, Mari gave out a free catalogue with detailed instructions for making these basic, easy-to-assemble furniture pieces using off-the-shelf lumber and nails.
Hacks is a term that has moved far beyond the manipulation of computer software, extending into the public's consciousness. Tables, iPhones, and bikes are revised, modified and manipulated to achieve a new look or new functionality.
Incompletes intentionally leave room for creativity on the part of the user. The degree to which the end user is involved varies with each design, but all depend on the role of the user to provide input for a design to properly function. With Marijn van der Poll's Do hit chair made by Droog, through a hammer or other tool you can change the original stainless steel cube into a chair of your own design.
Finally, modules are individual components that come together to create customized creations. Intelligently designed modules allow for the user to develop an outcome that is driven in equal parts by ingenuity and budget. Designers Ronan and Erwan Bouroullec's Clouds, made in collaboration with Kvadrat, allows the user to arrange and re-arrange a variety of tiles to create installations and new designs.
July 9th through October 3, 2010
Yerba Buena Art Center, San Francisco