Over the years, the form factor of external hard drives has been whittled down into increasingly smaller, simple bricks; now, for better or worse, comes a more complicated form from Hitachi in their LifeStudio drive.
The brick is still there, but now it's got a dock to slide into, and a little "friend" in the form of a removeable USB key if you just want to carry around (and in my case, potentially lose) a smaller percentage of the files.
The drive's designers have also gone beyond the physical form to incorporate a software package that displays your media in an on-screen 3D interface (on your computer monitor, not the drive itself). This is difficult to describe in text but easy to understand in video:
(At 2:11 the video's overly long, but you needn't sit through the whole thing to get the idea.)
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I guess naming that will help recognition rather then asking to skim through the video.
Cooliris is known enough, at least to the people using FireFox add-ons....