New Zealand company Surf Curve designs products by and for the specific subculture of surfers, as you can probably guess by their name.
We know surfing. We know the highs. We know the lows. We've scored perfection by hiking over to the next bay, stacked boards till the car roof dents, seen them bounced by baggage handlers, and slept in our boardbags to wake up to surf on our doorstep. We've been there and we've loved it and we've learned. And its made us want to make surf gear better. To discuss, develop, test, argue and design a better way. And to make stuff that makes sense and makes you think 'why didn't I think of that?
Yes, even people who surf all day have problems and design needs, like trying to keep their car trunks from getting wet and sandy. Hence Surf Curve's Changebag, a changing mat that bundles up, keeping your wetsuit sand-free and the car nice and dry."Our aim," says Surf Curve's mission statement, "is to minimise the [daily-life obstacles to surfing] that might hold you back, so we designed our gear around this, to increase your mobility finding waves and better protect your gear." To that end they've got a full line of products designed to make it easier for surfers to transport their gear around, which you can check out here. You also may want to check out the New Zealand Herald's article looking at Locus Research, the design consultancy behind some of Surf Curve's products.