In an effort to draw attention to the strength of the Submarine Chair, a few years ago the pranksters over at Wieden + Kennedy London shot the chair from a large slingshot and dropped it out of a window, probably hoping bloggers would dig the inanity and link to it. And I fell right into their little trap.
Damn that thing looks strong.
As a follow-up with a spiritual successor to the Submarine Chair, the Norman-Foster-designed 2006 Chair, they demonstrated how light it is by gallivanting around what looks to be East London with the chair held aloft by a large helium balloon:
If only all product testing was this fun.
is Feb 28. Winners receive bikes or cash (they are not very clear about this.) To register for the competition you first must sign up as a Ducati site member, its free but expect to get promotional materials from them.