New York post-postpunk band Interpol have opened three of five Interpol Spaces: a fascinating marketing technique to sell "the Interpol aesthetic" in a gallery-like setting.
The space will not be a museum to the band but rather an interactive experience. The interior and exterior will be completely inspired by Interpol, with the bands' artistic friends and acquaintances running the Interpol aesthetic through their own unique filters: from limited edition poster set and space design/art prints by Shepard Fairy (Obey/Giant), to a custom neon sign designed by Lite Brite Neon (Brooklyn, NY), to ten band commissioned short films to a host of other things.
As over the top as it seems, I'm rather jealous I didn't think of it first.
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