The Designers Accord Sustainability in 7 video series delivers a daily dose of design inspiration by today's leading sustainability experts. Join in the conversation as they share 7 things every designer should consider when integrating sustainability into design practice.
Today we kick off the Designers Accord Sustainability in 7 series with Janine Benyus' introduction to Biomimicry. How does a peacock feather inform new display screens? How do we use mother nature's polymer architecture to think about new materials?
About Janine Benyus
Janine Benyus is a biologist, innovation consultant, and author of six books, including Biomimicry: Innovation Inspired by Nature. Benyus founded the Biomimicry Institute, a non-profit organization that promotes the study and imitation of nature's efficient designs, to be used to create sustainable technologies. She is also a principal and co-founder of the Biomimicry Guild, an innovation consultancy that helps Fortune 500 companies create sustainable products, processes, and policies based on nature's principles.