The Designers Accord Sustainability in 7 video series delivers a daily dose of design inspiration by today's leading sustainability experts. Join in the conversation as they share 7 things every designer should consider when integrating sustainability into design practice.
HAPPY EARTH DAY! While the principles of sustainability apply to every discipline, the term is often reduced to shorthand for an eco-conscious, environmentally-sound lifestyle. If the current discourse typically focuses on social, economic or environmental sustainability, Werbach makes a case for the underrepresented fourth domain: culture.
About Adam Werbach
Adam Werbach is the Chief Sustainability Officer of Saatchi & Saatchi. He is the author of Strategy for Sustainability: A Business Manifesto, published by Harvard Business Press, and named one of the top business books of the year by Fast Company Magazine. He sometimes wears different-colored socks. He can be found on twitter @adamwerbach.