The Designers Accord Sustainability in 7 video series delivers a daily dose of design inspiration by today's leading sustainability experts. Join in the conversation as they share 7 things every designer should consider when integrating sustainability into design practice.
Gil Friend offers a few pointers on business as a platform for sustainability, sharing key insights such as: "You don't have to choose between making money and making sense," and "The best businesses understand that profit is a cost of doing business, not its purpose."
About Gil Friend
Gil Friend, president & CEO of Natural Logic Inc, is a lifelong social entrepreneur and noted thought leader on sustainable business, advising major corporations and government agencies on profitable sustainability strategies. He has written more than 100 articles, contributed chapters, to several books, and is the author of The Truth About Green Business and the forthcoming Risk, Fiduciary Responsibility and the Laws of Nature.