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Insights from Eastman Innovation Lab: Back to the Future with Richard Seymour and JohnPaul Kusz
By Core Jr - Jul 01, 2011
In case you missed it, Eastman Innovation has been steadily releasing stories with Richard Seymour (seymourpowell) through their Design Insights video series. The designer and futurist Richard Seymour talks about everything from "industrial judo" to why the anatomy of a chicken inspired one of his favorite projects, designing a bra. In Seymour's last story for his Into the Future video series, he and JohnPaul Kusz, a leading authority on sustainability and design issues, discuss the importance of young designers being familiar with the stories of H.G. Wells, Jules Verne and other science fiction writers.
"I look to the work of writers to inspire me a lot," says Seymour, cofounder of Seymourpowell, a leading design and innovation firm based in London, England. "If I'm dried up somewhere, I'll go off and read something that's impossible and see if you can make it work."
Check out the stories about "making the impossible, possible" after the jump or watch Seymour's whole Into the Future series here.
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