Continuum in conjunction with ai3 recently redesigned Holiday Inn's main lobby into a "social hub." Taking the best elements from cafés, bars and other social atmospheres, the new look really moves away from that Pitbull song and towards something a bit more Apple-meets-your-favorite-chic-local-restaurant. Holiday Inn is expected to outfit their hotels with the new space in 2013.
The most interesting part of the story, though, is what happened behind the scenes: Continuum took over a warehouse and used 800 foam core sheets to construct a life-sized prototype of the lobby. This is what prototyping is all about!