Infiniti Design is a "young, rapidly-growing brand" that has taken to championing dynamism and internationality, alongside creativity, innovation, technology and design culture. The second edition of the Infiniti Design De-Contest, "Living Everywhere"—open to designers born after January 1, 1972—looks towards film as a source of inspiration for furniture design.
Aimed at young designers of any nationality, it will award projects that best represent one of the five continents, taking inspiration from how they have been portrayed in some internationally renowned movies.
Taking as a starting point the idea that the history of design should be seen as a process of evolution which draws inspiration from all the different parts and arts of the world, designers are asked to design innovative furnishings which represent their continent of origin, interpreting this continent according to how it is portrayed in the world of cinema... In other words, when creating their design, designers must use a film which is set entirely in the continent where they live as their inspiration.
Thus, the categories are simply three regions: Europe & Africa, Asia & Oceania and the Americas. Films include everything from Casablanca to Invictus, Doctor Zhivago to Slumdog Millionaire, New York, New York to The Big Lebowski—for each region, respectively—for a total of 24 films (eight per region).
Winners, as judged by an "expert panel of judges" will receive a contract from Infiniti to produce their entry, which can be a chair, stool, table or "other home furnishing accessory." The deadline for submissions is February 29, 2012... which will allow just enough time for the winning products to be exhibited at the Salone del Mobile di Milano 2012.
Top: G-Chair by Jakob Thau; Bottom: Drop Chair by Radice-Orlandini Design; courtesy of InfinitiTop: G-Chair by Jakob Thau; Bottom: Drop Chair by Radice-Orlandini Design; courtesy of Infiniti
Click here for more details, or skip ahead to the announcement (PDF), which has the full list of films.