The first time I saw Richard Shed's Here Hook, my thought process went something like this: "So it's a really simple coat hook in the shape of a...Oh, I get it now, that's brilliant." The hook is exceedingly simple, yet a great visual pun and a steal at only 10£. I started digging through Shed's portfolio and found other great, offbeat products.
There's something unsettling about his Discovery cabinet system—the corners are peeling like the front panels are shoddy pieces of plastic, not fine walnut. But the longer I look at it, the more the detail becomes a playful idiosyncrasy, as well as a surprisingly helpful drawer handle.
The strangest things in Shed's portfolio are definitely the Mr. Moon Shelf and Keith Console. I'll let Shed describe the background on these:
A good few years back, Keith Moon commissioned me to make him some simple, wooden wall mounted shelves. Having completed the job and delivered the goods, the rest was up to Keith. As we know, Keith was quite prone to the odd drink or two. One night after a near lethal amount of alcohol and various narcotics Keith attempted to put the shelf up himself. Without a power drill to drill the holes in the wall he soon became frustrated and lost him temper. In a fit of rock and roll excessiveness he picked up a shelf and launched it at the wall. One end of the shelf lodged itself in the wall and stuck out at an angle.
Keith then vomited and passed out.
The following morning, Keith and the other members of The Who stood and observed the sight. They all agreed it should go into production...
Lastly, Shed's Screwhead Tape might just be the most useless thing I've ever seen. But I love it.