Emerging designer Simone Viola is pleased to present his first private collection of furniture, "completely handmade, customizable by materials and finishes." Taking its name from the year in which it was created—this one—the 27-year old Swiss designer will exhibit his new work at the Salone Internazionale del Mobile in Milan.
Viola started with "the intention to create objects that seem far too perfect" at first glance, creating articles of furniture that belie the "marvelous and unique natural imperfections dictated by the limits of the materials." Despite the vaguely technological sheen of the highly polished surfaces, Viola is particularly concerned with the age-old notion of handcrafted production, and, to that end, each of the manufacturing processes is done by hand. From creating and later extracting the fiberglass molds to applying the surface finishes and final clearcoat, Viola was able to collaborate with craftspeople who were able to realize his vision without compromise.
Thus, the "twentytwelve" collection is "the first in a series of collections that have the intent to offer quality products, completely handmade, customizable and a lowest prices as possible."
Although the designer notes that his desire—to adopt a handcrafted approach to contemporary forms and materials—"could be a fantasy in a modern society," he hopes that each of the four pieces in his debut collection "has a strong personality, [evoking] a poetic ambiance even if set in an empty room."
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