We're well aware that the majority of our U.S. design coverage focuses on certain urban areas known for their highly concentrated creative capital... which might be why stories on the likes of, say, 2nd Shift Studio are so well-received.
Misewell is an independent furniture studio that hails from the heartland, predating the Cleveland upstarts by a couple years—the Georgeson brothers made their ICFF debut back in 2009. The Milwaukee, Wisconsin-based duo prides itself on local production, and they were pleased to make a triumphant return to the furniture fair with several new products.
Fun fact, via Paul: "Misewell comes from the slang for 'might as well' or 'may as well,' so it's pronounced like myze-well."
See more at misewell.com.
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