With all the exhibitors at DMY thrown together into an open airport hangar, often without clear divisions between the designers (temporary walls, anyone?), the ability to stand out from the jumble of products on view was key. In my humble opinion, no one did it better than the Vienna Design Week Embassy and their brilliant use of sound as way to unify the various objects displayed on their raised platform.
Designed by White Elephant, with electronics and programming by Jona Hoier and composition by Richard Eigner and MIMU, the Vienna Design Week exhibition was a big, interactive musical instrument that 'played' each object on display. As you can see in the image above, each object was connected to a small, solid wooden ball that tapped against the object's surface and transmitted the sound to a small keyboard embedded into the platform. Each object was assigned a certain key and visitors were invited to play the exhibition and engage with lamps, chairs and teapots in a completely new way. Never before have I seen a design exhibition that makes use of the aural properties of its products. The result was not only an intriguing concept but an elegant solution to the problem of unifying works by fourteen different designers. See a video of the system in action below.