Walk into any skate shop, and you'll see a plethora of shoes with every color under the sun. Blue, red, black, gray, green, all mixed together in a variety of high tops, low tops, slip ons, lace-ups and what have you. But walk into any skater's house, and you'll see that same variety of shoes, piled up on top of each other. Wouldn't it be great if you could just mix all the elements together yourself and own fewer shoes?
Urshuz makes that part a little easier for you. Marketed as "modular shoes," they're available in a wide variety of styles and colors, marked for different types of events and purposes. Take a basic sole—in any color you want—and then select what types of shoes you need. That could range from flip flops to boots, all interchangeable and workable using the company's "patented looping system."
In a world of unlimited choice, the most popular shoe is... a white sneaker with gray sole.
According to their web site, designer Grant Delgatty modeled the shoes after the beloved Legos: "Grant thought it would be cool if people could enjoy playing with options and being creative with their own shoes, just as he has been able to for the past fifteen years in his design work. He wanted the consumer to have that same youthful feeling of inspiration and limitless possibility."
There's a sustainability angle to this, too. The soles, which no doubt receive the most wear and tear, are made of thermo-plastic rubber, a recyclable material. Simply return the soles to Urshuz for a discount on your next soles. You'l be able to continue mixing and matching the tops you've already purchased. This hopefully means less waste overall, and perhaps more comfortable shoes that are molded to your feet over time.
The biggest surprise? Despite all the customizabiltity, the company's top three designs end up along the usual spectrum of white, black and brown. But the best part is that if you want more variety, you can just make the shoes yourself.