Over the next few weeks we will be highlighting award-winning projects and ideas from this year's Core77 Design Awards 2012! For full details on the project, jury commenting and more information about the awards program, go to Core77DesignAwards.com
Designer: Jaineel Shah
Location: DSK ISD International School of Design
Category: Consumer Products
Award: Student Notable
PINCH is a simple hanger redesign, to comfortably get your hanger out from your t-shirt without damaging your clothing. Through the gesture of "pinch" you can bend down the arms of the hanger and easily slide in/out from your t-shirt. Material proposed is Polypropylene and Elastomer mix.
How did you learn that you had been recognized by the jury?
I was watching the live broadcast of the jury from India and Nicolas Roope was the first one to announce it!
What's the latest news or development with your project?
I am in the process of connecting various stakeholders who can assist me in taking Pinch to the next level, to convert it into a Mass Market hit.Â A network of engineers, scientists, venture capitalists, brands and production houses who can come together to transform this working prototype into an integrated and refined product.
What is one quick anecdote about your project?
When I had uploaded the Pinch renders on my website, it was flooded with positive and negative comments. Thanks to all the pessimistic comments towards my project made me more motivated to prove them wrong by rushing to the workshop and making a quick mockup to prove the working principle of the concept. To backup all the optimistic people, I made a short 25 seconds video showing how it works with the help of the mockup.
What was an "a-ha" moment from this project?
After the video took off, it actually took me some time to believe that Pinch had a big potential to reach the market which was a conceptual design when I started receiving many emails from people and manufactures all around the world wanting to buy/sell Pinch in their house, shops, supermarket, country.