For those of you who aren't hip to the streetwear scene, "SUPER" is Retrosuperfuture's flagship line of sunglasses. Milan-based brothers David and Simon Beckerman launched the company in 2007, a new venture for the publishers of an independent fashion and music magazine, to fill a space in the high-end eyewear market. The minimal acetate frames are made in Italy with Zeiss lenses start at roughly €99 and are built to last (though I'm sure many of you share my habit of losing or breaking shades on a regular basis).
They've recently produced a manufacturing video in what has become a grand tradition over the past couple years. The clip traces a pair of sunglasses' journey from cellulose powder to finished product:
I can't complain about the production value, but I do wish there was a stronger sense of continuity—i.e., this is what goes in, this is what comes out—but the edit paints the process in short, quick strokes.