It's been a minute since we last looked at a few wooden accessories, but I can only imagine that we'll continue to see everyday objects reconceived by designers who reject the sterile (if not altogether soulless) plastics and metals—those materials that are most easily mass produced—of most products today.
Case in point: Lorenzo Buffa's "Analog" wooden watches have a design aesthetic that is as subtle as their nominal pun (as with any timepiece, they allow you to 'log a rhythm' to your day).For my senior thesis I wanted to design a wooden watch brand featuring a unique flexible soft strap. My goal was to create a gender neutral form that accentuates the material. I prototyped various watch forms, faces, and straps. This project involved material explorations, form studies, product development, and brand identity building.
Buffa just completed his degree in Industrial Design at the University of Arts notes that the collection of watches is "made from various wood veneers, Italian leather, mechanical watch movements, watch crystals, gold and silver hardware." Still, the 24-year-old designer prefers to let the images speak for themselves, and the product photography is duly thoughtful indeed.
In fact, the young designer went so far as to shoot a lookbook for Analog.
Of course, he stays true to his ID training with several process shots, including sketches and formal investigations.
Check out the rest of Buffa's work on his website—some interesting stuff in there, and credit to the kid for his strong sense of presentation.