It seems like every year the London Design Festival extends its creative tendrils further and further into the metropolis. This year it's the turn of Seven Dials—the miniature round-about where seven quaint Covent Garden streets meet— to be colonised by the creative great and good.
Dezeen have comissioned 7 renowned designers to erect an installation each above one one of the Seven Dials cobbled roads. For the most part, the odd 'hipstallations' were inspired by the areas colourful development from inner-city to slum to thriving cafe culture hot spot.
The most visually spectacular of the lot would have to be Canadian designer Philippe Malouin's clear PVC "Bunting," a playful twist on a British street icon. We also particularly enjoyed "The Birds of Seven Dials," an arch of bird cages representing the areas forgotten past as a bird market—the cages poignantly left open and empty.
Paul Cocksedge contributed only this floating mobile phone number, tempting passers by to give it a call. We wont spoil the surprise for you. Give him a ring.