In about a month, Walt Disney World (that's the one in Florida) will open a new design-related attraction produced in conjunction with Chevrolet. Called Test Track, the large-scale, interactive exhibit aims to provide "an authentic, inside-the-studio look at the actual automotive design process, while empowering guests themselves to create their own designs, possibly inspiring the next generation of automotive designers."
While the concept cars on display provide the physical eye candy, the hook is meant to be the four-part interactive element: kids get to design, virtually test-drive, and virtually race their own cars, and afterwards get to film a mock commercial of them and their vehicle.
(As for the design part, I think it'd be kind of funny if you forced the kids to learn Solidworks and spend hours modeling complicated bumper attachment points like this one, or had them get on the phone to chew out a supplier that missed their deadline, but I'm guessing they'll go with something more child-friendly.)
Test Track was 18 months in the making, involving both Chevy designers and Disney Imagineers. The road opens up on December 6th.