This is kind of funny: As part of a marketing push flogging their upcoming collection of textile-based products, IKEA has released a video asking viewers to imagine life without fabric.
A place where comfortable pillows are replaced with tree stumps. Where curtains are made of sheet metal, rugs are made of sand, and sofas are made of cactus. That's a hard world. Literally. At IKEA, we have a soft spot for the soft parts. The fun and fluffy parts. The romantic and refreshing parts. The colorful and comfortable parts. The parts that put us to sleep, dry us off, help us relax and hide the stuff we don't want to see. Without textiles, life is hard.
I realize IKEA won't make these, but other videos I'd like to see are a world without metals, a world without plastics, or even something more specific like a world with no injection molding.